Social Media Masters’ Summit – Bloggers and Brands Three Years Strong
Stay tuned for our 2011 summit information which will include blogger brand Power Networking. For now, check out last year’s line-up of power speakers. Interested in the latest summit updates, sign-up for our newsletter and you’ll be in the know!
KEYNOTE: The Art of Building Off-Line Relationships
Christopher Barger, Director, Global Social Media, General Motors
Christopher will share first hand examples of the importance of combining
the online & offline worlds in successful social efforts, and how much more
effective you can be as a big brand by actually participating in the
communities you’re trying to be part of, rather than just messaging or
PANEL: Top Bloggers Working with Brands
Moderator: Adam Keats, Senior Vice President at Weber Shandwick
Danielle Smith, Extraordinarymommy.com
Kim Moldofsky, Momimpact.com
Esther Crawford, Sheposts.com
Miss Lori, Miss Lori’s CAMPUS
Top bloggers are constantly given the opportunity to try out products and
work with large brands. Meet three of the most well respected bloggers in
the industry as they talk about what make their relationships with Weight
Watchers, ConAgra, Tide, Office Max, HP and other big brands stand out
from the rest
12:30 pm – 2:00 pm
Lunch KEYNOTE – Bringing a LIVE branded studio into your consumer’s homes and lives
Betsy Owens, VP, General Manager, Kenmore
Barry Krause, CEO, Suite Partners
See how a LIVE social interaction platform can transform impersonal social media postings into active, animated and accelerated conversations between you, your customers and perspective new customers
Discover how to start a conversation, make connections, to help you build a community. In this session learn about the 4 Keys to using podcasting to entertain, educate, inform and empower your consumers. We will show you the tools and learn from recent case studies why podcasting should be a part of your social media mix.
Brands working with bloggers panel
90% of consumer purchases can be attributed to word of mouth. Top Bloggers have the power to reach thousands of consumers with a push of a button. Savvy brands have learned how to harness this power to develop relationships and create armies of brand advocates. Brands who have created strong blogger outreach programs will be sharing their success stories.
Digital Embassies: Growing Your Brand Through Community Management
In an increasingly fragmented digital landscape, the battle to catch the attention of and build long term relationships with your customers, and stakeholders is changing in real time. Social Networking has surpassed email as the number one online activity globally. But a social customer, employee, or business partner demands you to be more relevant than ever to their specific needs. Digital embassies must not only be built, they must be staffed by proficient ambassadors who can successfully represent your brand and business. Public engagement will increase in the digital outposts you wish to influence. But is your organization really ready to engage?
Tackling stress on the job with Andrea Metcalf
We’ve all had “one of those days.” Sitting at the desk from 7:00 am – 7:00 pm with the only exercise you get is running from meeting to meeting. Well, take a deep breath in and out and relax as Andrea Metcalf teaches us ways to combat office stress and energize yourself to tackle the day.
What’s Your Irresistible Offer?
Liz Strauss, Founder, SOBCon
Beyond branding, “irresistible” is that compelling quality which attracts and keeps customers. Irresistible changes visitors into fiercely loyal fans. An
irresistible business is in a category of one. Do you know your ideal customers? Can you talk about what you do with ease and confidence?
Come define your irresistible offer — the one that sets you apart as the best and most trusted source. Learn how to negotiate by listening and aligning
your goals with your hero / customers to grow your business and attract a community that can’t help but share you with their friends.